Runkeeper Acquired by Japanese Sportswear Company Asics

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Runkeeper Acquired by Japanese Sportswear Company Asics

Sportswear organizations keep on indicating enthusiasm for wellness following applications. The most recent confirmation of this originates from Japanese coach producer Asics, which declared on Friday that it has gained FitnessKeeper, the creator of mainstream wellbeing driven application Runkeeper. Neither one of the companys revealed the budgetary subtle elements of the arrangement.
Runkeeper application is accessible for iPhone and Android, and is utilized by more than 33 million clients around the world. It is one of only a handful few wellness applications that uses GPS following and can freely deal with Android Wear-perfect smartwatches without requiring a cell phone. Jason Jacobs, the originator and CEO of Runkeeper, said that the consolidated organizations will take a shot at building more customized items. He demands that the application would keep on existing.
“Collaborating with Asics to satisfy this vision together bodes well. We both have profound roots in and concentrate on running as a center part of the wellness experience,” he wrote in a blog entry. “There is solid arrangement between our brands and center qualities. What’s more, from individuals utilizing our Shoe Tracker highlight as a part of the application, we realize that Asics shoes are by a long shot the ones that Runkeeper clients keep running in the most!”
Asics is known for its running shoes and games attire. The Japanese organization interestingly additionally keeps up its very own preparation application. The organization wrote in a blog entry that it will use Runkeeper’s innovation to build up a balanced promoting channel that influences “client information including wellness data and get an advanced innovation improvement stage that is driven by an administration group with broad encounters in this field.”
“With the expansion of FitnessKeeper into the Asics Group, we hope to further bolster clients’ fun and solid encounters and way of life through games by giving new substance and bleeding edge administrations using progressed computerized innovation.”

Runkeeper is the most recent wellness startup to get obtained by a sportswear organization. Runtastic, another famous wellness following application was purchased by Adidas a year ago. Additionally around the same time, MyFitnessPal was gained by Under Armor a year ago.

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