Lenovo Aims at Mature Markets With New 'Augmented Reality' Phone

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Lenovo Aims at Mature Markets With New 'Augmented Reality' Phone

China’s Lenovo Group is prepared to break into full grown markets this mid year with the dispatch of its new cell phone which wears ‘enlarged reality’ highlights created under Google’s Tango extend, its CEO said on Tuesday.
The gadget, which was declared at the 2016 CES shopper hardware show in Las Vegas in January, will dispatch in July, Chief Executive Yang Yuanqing said in a meeting at Mobile World Congress in Barcelona.
Declining to give extra data he said that the telephone will incorporate Google’s Project Tango innovation and the sky is the limit from there.
Venture Tango joins 3D movement following with profundity sensors to give a cell phone the capacity to know where it is and how it travels through a range, making the possibility to utilize increased reality highlights on the telephone.
Enlarged reality programming then overlays content or design on the genuine picture. It varies from virtual reality, which seels to reproduce genuine perspectives.
The telephone ought to help Lenovo’s vicinity in full grown markets, for example, North America, where the cell phone market contracted somewhat a year ago, by 0.4 percent, as per information from examination firm Canalys.
“In the event that you need to get to the developed markets you require two things: inventive items and a premium brand,” Yuanqing said.
“So far we haven’t done exceptionally well on both things. In any case, with several years of readiness, I think now we are prepared to assault that market this year.”
Lenovo purchased Motorola Mobility from Google for $2.9 billion over a year back, situating it as the world’s fourth-biggest cell phone producer behind, Huawei, Apple and Samsung Electronics, as per Gartner.
Western markets make a small commitment to Lenovo’s deals, barring Motorola, representing only 0.3 percent of its aggregate in 2015, as indicated by exploration bunch IDC. Conversely, 35 percent of Motorola telephones went to Western Europe and North America.
Yuanqing anticipates that the new gadget will help abroad deals and will likewise positively affect China.
“We need to break into the full grown markets this year. You unquestionably can expect that,” Yuanqing said.

© Thomson Reuters 2016

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